As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the...
A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a...
On August 28, The U.S. Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department’s rule prohibiting tarmac delays of three...
With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving. New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers...
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...
Despite consumers' voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift...
The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the...
Much like the world wide web in the early 2000s, generative AI seems like it’s in a “wild west” phase—as businesses and consumers explore the true potential of the new tech, there are plenty of warnings and red flags being thrown, yet a notable lack of regulatory...
Mistakes happen, both in life and in business. However, in business, some of those mistakes can lead to customer churn and to all-important trust being broken. If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses),...
In the age of information, one would think that the immediate aftermath of a natural disaster would be purely about reporting facts. However, public relations has grown to play a significant role in shaping the narratives that are presented to the public. Natural...
With the fall season right around the corner, it’s that time of year again—no, not time for the retail holiday decorations to go up just yet (thank goodness), but it’s time for communicators to get on their holiday marketing game, if they haven’t already (and they...
Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with...