The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those...
Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public...
Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience. But to the latter point, new research from leadership...
Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most...
Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)---84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying...
Part of ensuring good public relations is for meetings to go well. When you have a meeting—whether internal or external—it is often how you open it that can set the tone for the remainder. So, if this goes wrong, you can easily find that you do not get the outcomes...
Although AI is just waiting to be implemented more deeply in enterprise operations, enterprise business leaders don’t appear as eager to embrace the tech fully as other CEOs have been reported to say they are. New global research from finance and HR enterprise cloud...
Ready to step into the spotlight and represent your brand like a pro? Being a podcast guest is a fantastic opportunity to showcase your expertise, connect with a passionate audience, and leave a lasting impression. In this article, we'll spill the beans on how you...
New global research from small-biz sales CRM firm Pipedrive examining sales and revenue trends across businesses shows optimism across both functions in 2023, even though it reveals two seemingly contradictory data points from the same group: despite the majority (63...
In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the...
With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard...
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking...