Starting your own business isn’t going to be a cakewalk. It’s tough out there right now, and as a first-time entrepreneur, you are likely to encounter various obstacles and pitfalls along the way. Understanding and learning from the mistakes made by others can...
Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content...
Interviews are a foundational part of the journalist’s trade, providing an invaluable opportunity to get to the truth of an issue. They are one of the best ways to gain insights from an expert or a first-hand perspective on a story. That is true, whatever beat you...
No matter the size of your organization, creating personal development plans is crucial for business growth. According to research, more than three-quarters of employees are more likely to stick with an organization that offers continuous training. Investing in your...
Numerous important factors need to be considered when starting a new business. One area that is sometimes overlooked is public relations. You must develop a positive reputation for your business early on. Otherwise, it could be challenging to attract customers to your...
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...
The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those...
Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public...
Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience. But to the latter point, new research from leadership...
Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most...
Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)---84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying...
Part of ensuring good public relations is for meetings to go well. When you have a meeting—whether internal or external—it is often how you open it that can set the tone for the remainder. So, if this goes wrong, you can easily find that you do not get the outcomes...