Running a business can, at times, be a little like attempting to juggle while people continue to throw additional balls into the mix. No matter how skilled you are, you are never going to be able to keep all of those balls in the air without a little bit of help....
With 75 percent of CMOs under pressure to “do more with less,” cutting costs are top-of-mind for PR and marketing pros. Influencer marketing is a proven marketing strategy, but expensive paid partnerships aren’t the only way to build brand awareness—and many...
As revolutionary as generative AI has been for business operations—obviously for communicators, but this is true for virtually all sectors—the impact of this quick adoption is consequently making it more difficult for brands and businesses to be responsible with the...
Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else. That’s where great testimonials step into the spotlight, speaking volumes about your company’s credibility and...
With 1.2 million people in the U.S. identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside...
In the dynamic world of business, the importance of having a robust online presence can never be overstated. Not only does it foster direct communication with the customer base, but it also considerably influences public relations strategies. This article explores...
You might think that good PR isn’t necessary if you have a business that builds or flips homes, but it has a vital place in giving the right impression to everyone you want to do business with. Failing to get on top of how your business looks to the outside world...
Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience. New research from mobile app...
Ever since TikTok experienced its massive rise in popularity, the platform has simultaneously battled calls for its demise—particularly in the United States. Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying...
Ensuring data privacy is critical for the success of your SEO and online marketing plans. Unfortunately, many businesses fail to adequately safeguard the personal information provided by millions of users on online platforms. If you want to establish a rapport with...
Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in...
As the lines between genuine recommendation and sly promotion blur, the world of influencer marketing finds itself in a swirling vortex of ethical debates. From meticulously curated feeds of picture-perfect lifestyles to sponsored content masked as authentic reviews,...