As powerful new generative AI tools and continuous improvements to automation are rolled out at an increasingly rapid pace—causing some to fear that their human skills will become unnecessary sooner than later—a new research report finds that one of the biggest...
As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...
Sustainability is a rising concern for businesses and consumers, due to climate change, resource depletion, and environmental degradation. Companies are recognizing the importance of integrating sustainability into operations and communication strategies, especially...
Content creation as an industry—one that marketers and communicators are more frequently turning to—has exploded over the last year, birthing a fully-formed class of businesses and economic infrastructure that supports more than 200 million content creators, curators,...
As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event...
Big brands and enterprises aren't the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer...
As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and...
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That's where a...
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...
Branding has never been more essential for a business. With that in mind, one of the best ways to boost your company’s reputation—and keep its name front and center—is to put on a PR event. When an event is done successfully, it can significantly boost the image of...