A licensing deal is an agreement between a brand and a licensee that allows the licensee to use the brand's intellectual property to produce and sell products or services. This can include trademarks, logos, designs, and other intellectual property. In exchange for...
As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic,...
In today's digital age, success is equivalent to how many people choose to talk about you (in a positive light). The more followers, comments, and likes, the merrier. It’s formally called an engaged community. And in this post, we will explore the concept of an...
The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what's really needed when it comes to B2B revenue...
Are you looking to launch a new product for your website or business but need help getting the clicks and sales for it to be a success? Have you ever considered investing in pay-per-click marketing? Pay-per-click (PPC) marketing is a type of online advertising where...
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content...
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time...
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a...
The world of cable news was dealt a one-two punch on Monday when news reports revealed that CNN’s Don Lemon and Fox News’ Tucker Carlson--two of cable news’ most high-profile anchors, and the latter of whom is the top-ranked prime-time news anchor in the...
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
A PR and marketing strategy is going to help you get your business noticed. It is going to help you increase sales and boost awareness. A cohesive approach to PR and marketing is essential. To ensure cohesion, you need to build a strategy that works for your business....
In the current job market with historically low unemployment rates, it's imperative for organizations to go above and beyond to create a workplace that employees are eager to stay in. While keeping turnover low is always desirable, it's even more crucial in these...