New research from Canadian financial services firm BDC finds that since almost every large company requires ESG reporting from their suppliers, small businesses that are unable to meet ESG requirements will soon miss out on opportunities to win big contracts. The...
A well-executed marketing campaign has the potential to catch on like wildfire. It can result in a surge of business for your company and put you on the map as a competitor. On the other hand, a marketing campaign gone wrong can do the opposite, creating a negative...
The lives of PR professionals are generally fast-paced and stressful owing to tight deadlines and last-minute client demands. PR teams always need to stay on top of the latest industry trends to deliver outstanding results. With such demanding jobs and stressful work,...
Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...
Do you want to host an event that generates positive public relations with your target market? A business's reputation is one of its most important features. An event, whether live or virtual, can be an ideal opportunity for your business to communicate with a wider...
Feeling confident even amid rising inflation, geopolitical instability, and talent recruiting and retention challenges, nearly 150 leading CEOs across industries express positive sentiments for the year ahead, new research from Deloitte and Fortune reveals. While...
When it comes to improving your brand image, you can't leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people's daily lives. That’s why you see celebrities and companies...
When it comes to running any kind of business in 2023, you've got to be online. More specifically, whatever the size of the company you have, you will need more than a simple website to manage your online presence, especially if you run a company that has a lot of new...
Running a business can sometimes feel a little chaotic. There are so many moving parts that need to be mastered, work together, and be in good health for everything to run smoothly, and one of these areas is PR. The public are one of the most important aspects to any...
Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. New research from data management firm Veritas Technologies reveals that consumers are wary of data...
Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and...
New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S. Survey data...