With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing? New research from full-service digital marketing agency Ignite Visibility offers the perspectives of...
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...
Companies are realizing that they urgently need Gen Z workers as US job openings continue to reach historic highs. And according to new research from The Conference Board, the businesses that win them—and keep them—will be the companies that put a laser-like focus on...
With the effects of societal and corporate shifts continuing to ripple across the country, employee retention has become a rising issue for businesses. Re-hiring and re-training cost millions of dollars, but fostering an engaging workplace can help slow this churn and...
An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain...
It is well known that public relations is a critical component of your brand as it can build trust with your target audience. PR is said to be 90 percent more effective than direct advertising, and can ultimately bolster your marketing efforts. For small businesses, a...
Public relation is an essential component of business management, but most often, it’s used as a way to improve the brand’s reputation and overall perception. Very rarely do business owners consider how PR can also be used to help guide their business’s direction....
How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm...
As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second,...
Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In...
It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client...
As brands and businesses worldwide race to achieve their digital transformation goals, new research from the Infosys Knowledge Institute uncovers key obstacles companies are facing: Only 7 percent have the correct combination of culture and operating structure to...