As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client's products, services, or destinations to the...
Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network...
Fashion PR was once a critical aspect of the fashion industry, which involved building and maintaining relationships between fashion brands, designers, and the media to promote and enhance brand image and reputation. But the fashion media, and fashion model, is...
CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C...
As more and more customers turn to online shopping, it's becoming increasingly challenging for businesses to persuade people to pay attention to what they offer. One strategy, however, that remains strong in generating attention and interest across most audiences is...
New research from Canadian financial services firm BDC finds that since almost every large company requires ESG reporting from their suppliers, small businesses that are unable to meet ESG requirements will soon miss out on opportunities to win big contracts. The...
A well-executed marketing campaign has the potential to catch on like wildfire. It can result in a surge of business for your company and put you on the map as a competitor. On the other hand, a marketing campaign gone wrong can do the opposite, creating a negative...
The lives of PR professionals are generally fast-paced and stressful owing to tight deadlines and last-minute client demands. PR teams always need to stay on top of the latest industry trends to deliver outstanding results. With such demanding jobs and stressful work,...
Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...
Do you want to host an event that generates positive public relations with your target market? A business's reputation is one of its most important features. An event, whether live or virtual, can be an ideal opportunity for your business to communicate with a wider...
Feeling confident even amid rising inflation, geopolitical instability, and talent recruiting and retention challenges, nearly 150 leading CEOs across industries express positive sentiments for the year ahead, new research from Deloitte and Fortune reveals. While...
When it comes to improving your brand image, you can't leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people's daily lives. That’s why you see celebrities and companies...