Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators scratching their heads...
In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand...
New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting...
User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings...
Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development? Whatever the...
There are few things that are more important to a business than its relationship with clients. To ensure that this is top-class, you’ll need to regularly review your approach. Are you ensuring that customers develop a positive image of your brand? Do you have access...
Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...
Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking? This happens when digital shoppers are diverted from their online buying journey by unauthorized distractions that can be placed on a digital commerce site—an issue that is...
If you’re a brand that uses social media platforms to promote your business, then you know the pressure to create content that is engaging, helpful, and relevant to your audience. This pressure mounts even higher as more businesses in your industry (your competitors)...
The urgent but, for many, elusive net-zero transition goals that companies worldwide are striving to achieve can be aided by digitalization efforts, according to a new report by MIT Technology Review Insights, which explains how digital technologies play a pivotal...
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
It looks certain that the metaverse will have a transformative impact on business, and new research from tech services and consulting firm Wipro Limited asserts that brands and businesses that embrace the technology early will reap the biggest rewards. Companies in...