Spring is in the air—from snowdrops blooming to blue skies and the days getting noticeably longer—but it appears the economic gloom is not lifting. The International Monetary Fund has warned that Britain is expected to be the only large industrialized country to face...
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve...
Search engine optimization is an ever-evolving field that surprises us with new developments and changes. From the importance of voice search to the rise of artificial intelligence, the SEO landscape is constantly shifting and adapting. Despite its importance, many...
Many brands are losing customers where it hurts most—when they’re trying to convert, particularly on mobile devices. Meanwhile, those that offer seamless cross-device CX, particularly on the top three high-trafficked website areas—product detail pages, category pages,...
Marketers deal with an abundance of data. From building effective campaigns to tracking customer journeys and responses—there’s a valuable data point for almost every single thing. Something that can benefit marketing funnels and yield better results. In this post,...
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research...
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz...
As we monitor the evolving relationship between PR and marketing departments, we start to notice how much a business's reputation matters when it comes to sales. In fact, 75 percent of people judge a company’s credibility on their website. If the website is slow,...
Despite the well-expressed expectations of today’s consumers, brands and businesses are understandably hesitant to take sides on hot-button societal issues, but new research from comms giant Ruder Finn brings these leaders and companies some much-sought...
Here's a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it's Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won't skip a beat. But, if you stop...
As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending...
A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t...