From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI...
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism...
While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your...
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...
Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals...
Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion...
Eye-opening new research from low-code automation and integration firm Tray.io reveals that nearly all companies (95.4 percent) are facing annual revenue loss due to operational issues related to lead lifecycle management Of the companies who reported $100M or more in...
A new B2B digital trends report from e-commerce marketplace Alibaba.com predicts that the coming year will see some enduring trends continue, like the rise of digital personalization and video marketing in B2B e-commerce, along with new trends in the B2B field such as...
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM...
There’s no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today's...
It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with...
With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX...