How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm...
As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second,...
Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In...
It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client...
As brands and businesses worldwide race to achieve their digital transformation goals, new research from the Infosys Knowledge Institute uncovers key obstacles companies are facing: Only 7 percent have the correct combination of culture and operating structure to...
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
How is today’s shaky economy impacting the going rates for brands working with influencers? New research from warm contact influencer network Intellifluence takes a deep dive into the industry, breaking down rates based on social network, number of followers, and...
In today's digital world, social media has become an indispensable tool for businesses looking to increase their online presence and drive traffic to their websites. With over 4 billion active social media users worldwide, social media platforms offer businesses an...
In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service. A recently released academic survey shows that Americans are exhibiting more customer rage than ever—they’re experiencing more product and...
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...
At a time when cost-conscious consumers are faced with more choices than ever in a volatile environment and customer acquisition costs have soared to unsustainable highs, new research from customer engagement platform Braze examines engagement trends over the past...