Expansion is often the name of the game in business, and with that being the case, it’s easy to forget that it isn’t such a linear progression that brings only improvements. With expansion comes change, and while that might be something that you’re willing to accept,...
There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are...
As marketing teams continue to adapt to ever-changing consumer demands, it's more important than ever for them to think outside the box. Having a multiple-channel strategy helps companies engage with customers no matter where they are and what they're doing. This...
New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping,...
As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their...
Investor relations is the management of communication between your company and its current (and potential) investors. The goal of IR is to provide accurate, timely, and transparent information about your company. This helps your investors make informed decisions....
A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead. The firm’s new 2023...
When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care. However, when it comes to big companies, extra care might be required in order to keep everything...
Providing a strong customer experience is no longer just an opportunity—it is now a critical mandate for all brands and businesses. New research from product-to-consumer (P2C) software firm Productsup compares business priorities for the year ahead with today’s...
Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for...
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need...