As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school...
Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S. consumers say they don’t care where they...
Without customers, you don't have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a...
How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...
It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up...
Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the...
Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a...
When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new...
Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new...
TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...
C-level business leaders (CxOs) view climate change as a top priority for their organizations amid global uncertainty, new research from Deloitte finds. When asked to rank the issues most pressing to their organizations, many CxOs rated climate change as a "top three...
2022 has, by any measure, been a difficult year in Europe. War on the continent, runaway inflation, energy security and even a corruption scandal in the European Parliament. These problems are not going away and will continue to dominate the political arena. However,...