fbpx

Despite global uncertainty, 3 in 4 companies have increased sustainability investments

by | Jan 23, 2023 | Public Relations

C-level business leaders (CxOs) view climate change as a top priority for their organizations amid global uncertainty, new research from Deloitte finds. When asked to rank the issues most pressing to their organizations, many CxOs rated climate change as a “top three issue,” ahead of seven others, including innovation, competition for talent, and supply chain challenges. In fact, only economic outlook ranked slightly higher. In fact, 75 percent of CxOs surveyed said their organizations have increased their sustainability investments over the past year, nearly 20 percent of whom said they’ve increased investments “significantly.”

Building upon past research, the firm’s newly released 2023 CxO Sustainability Report: Accelerating the Green Transition also identifies key recommendations for organizations to help close the gap between ambition and impact in order to accelerate progress to a low-carbon economy.

“If there was any doubt that climate change is an enduring part of the business agenda, the increased focus on sustainability by leaders over the past year should put it to rest. In a year of continued uncertainty, disruption, and competing business challenges, leaders ranked climate change as a top issue,” said Joe Ucuzoglu, Deloitte Global CEO, in a news release. “The path to a more sustainable future will take time, it will require businesses investment, and it will be driven by new and innovative technologies, and creative approaches. It is promising to see that C-suite leaders are making sustainability a priority and increasing their investments to help lead the way.”

Despite global uncertainty, 3 in 4 companies have increased sustainability investments

Optimism endures despite heightened concern around climate impact

Almost every CxO surveyed said their organization has felt the impacts of climate change over the past year. CxOs reported “resource scarcity/cost of resources” as the top issue already impacting their companies (46 percent), while 45 percent highlighted “changing consumption patterns or preferences related to climate change” and 43 percent reported “regulation of emissions” as other top issues impacting their companies. Additionally, around a third of executives said climate change is negatively affecting their employees’ physical (37 percent) and mental (32 percent) health.

In addition to the impact on their businesses and stakeholders, 82 percent of executives said they have been personally impacted by climate events over the past year, with extreme heat the most frequently cited issue, and 62 percent said they feel concerned or worried about climate change all or most of the time.

Despite these concerns, 78 percent of leaders are “somewhat” or “extremely” optimistic the world will take sufficient steps to avoid the worst effects of climate change, and 84 percent agreed/strongly agreed that global economic growth can be achieved while also reaching climate change goals.

“Our survey tells us that CxOs believe that both their organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions,” said Jennifer Steinmann, Deloitte Global Sustainability & Climate Practice Leader, in the release. “Leaders should also harness their optimism to drive sustained, measurable impact, which will require ramping up climate adaptation efforts while also facilitating innovation that ensures a just transition for all stakeholders.”

Despite global uncertainty, 3 in 4 companies have increased sustainability investments

Meeting increased stakeholder demands

Deloitte’s survey finds that organizations are feeling broad pressure to act on climate change from across their stakeholder groups. Sixty-eight percent of CxOs said they feel a large-to-moderate degree of pressure from each of the following groups: board members and management, regulators and government, and consumers and clients. Organizations are also feeling pressure from their shareholders and investors (66 percent), employees (64 percent), and civil society (64 percent).

Employee activism is specifically driving increased action, with more than half of CxOs saying employee pressure on climate matters led their organizations to increase sustainability actions over the last year; 24 percent said employee activism led to a “significant” increase. Regulation is also influential: 65 percent of CxOs said the changing regulatory environment led their organizations to increase climate action over the last year.

In line with last year’s report, CxOs chose brand recognition and reputation, customer satisfaction, and employee morale and well-being as three of the four top benefits of their companies’ sustainability efforts, suggesting many CxOs see climate actions as a way to strengthen stakeholder relationships. The lowest-ranked benefits (all financial) suggest CxOs continue to struggle to define the longer-term financial opportunities that sustainability measures offer.

Despite global uncertainty, 3 in 4 companies have increased sustainability investments

Climate action continues, but challenges remain

Organizations are taking action: 59 percent are using more sustainable materials, 59 percent are increasing the efficiency of energy use, 50 percent are training employees on climate change, and 49 percent are developing new climate-friendly products or services. They are also ramping up climate adaptation efforts: 43 percent are updating or relocating facilities to make them more climate change resistant; 40 percent are purchasing insurance coverage against extreme weather risks; and 36 percent are offering financial assistance to employees who have been impacted by extreme weather.

However, as seen last year, companies are less likely to implement actions that demonstrate they have embedded climate considerations into their cultures and have the senior leader buy-in and influence to effect meaningful transformation. For example, 21 percent of CxOs indicated their organizations have no plans to tie senior leader compensation to environmental sustainability performance, and 30 percent said they have no plans to lobby government for climate initiatives.

Additionally, when asked how serious certain groups are about addressing climate change, only 29 percent of CxOs said they believe the private sector is “very” serious. Nearly a quarter of CxOs said the difficulty of measuring their organizations’ environmental impact was a top barrier to increased action, and nearly one-fifth cited cost and focus on near-term issues as barriers.

And while many organizations are concerned about a “just transition”—which seeks to ensure the substantial benefits of transitioning to a low-carbon economy are shared widely and support those who stand to lose economically—prioritization of this issue varies considerably by region and country. The Asia Pacific region is especially focused on a just transition, while some European countries and the US are less likely to see this issue as a priority.

Despite global uncertainty, 3 in 4 companies have increased sustainability investments

Recommendations to accelerate the green transition

The 2023 survey shows that CxOs do believe that both their organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions. So, how can they help close the gap between ambition and impact, break through the barriers to greater action, and start to balance the near-term costs of climate initiatives with the long-term benefits?

The new report offers several recommendations to help CxOs get started, including embedding climate goals into their business’s overall strategy and purpose, building trust by taking credible climate actions, empowering the board, encouraging stakeholder action, investing in today’s (and tomorrow’s) technologies, and collaborating to drive systems-level change.

Download the full report here.

The report is based on a survey of 2,016 C-level executives. The survey, conducted by KS&R Inc. and Deloitte, during September and October 2022, polled respondents from 24 countries: 48% from Europe/Middle East/South Africa; 28% from the Americas; and 24% from Asia Pacific. All major industry sectors were represented in the sample. Additionally, KS&R and Deloitte conducted select, one-on-one interviews with global industry leaders.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES