When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care. However, when it comes to big companies, extra care might be required in order to keep everything...
Providing a strong customer experience is no longer just an opportunity—it is now a critical mandate for all brands and businesses. New research from product-to-consumer (P2C) software firm Productsup compares business priorities for the year ahead with today’s...
Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for...
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need...
ESG initiatives have become critical strategic priorities for brands and businesses, and most companies are taking at least some action—or are they? Three out of four surveyed business leaders (76 percent) in major industries doubt their peers’ ESG reporting,...
Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...
Your B2B product might be the best one on the market, but that’s not enough to ensure success these days. Comms pros know how important the buyer experience is, and new research from AI automation solutions firm Conversica found that while the majority of B2B buyers...
Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. Winners represent the...
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical...
New research from ratings and reviews platform GoodFirms identifies and analyzes the current state of digital businesses, including the key driving factors, opportunities, barriers, and future scope of businesses in digitization. The study also highlights the most...
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...