In new Europe-based research, Visa reveals that the cost-of-living crisis and impacts of climate change are causing people in the UK to rethink their current purchasing habits and look for more sustainable ways to buy and sell products and services. The survey,...
Reviews are an essential part of any business. They can provide valuable feedback, help boost sales, and increase customer loyalty. However, obtaining good reviews can take a lot of work for many companies. This article will explore several strategies that can be used...
PR professionals write various emails to journalists and editors daily. The agency, our clients, and our reputation depend on following the appropriate business email etiquette. In general, our email communications should place more emphasis on being clear and...
Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many...
Brands and businesses have learned that good sustainability practices are not just the right thing to do, but can also be a bottom-line-boosting initiative. New research from the Infosys Knowledge Institute, the thought leadership and research arm of next-generation...
In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand,...
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get...
Although just a few years ago the role had been predicted to be dissolved by now, the Chief Digital Officer (CDO) has moved to center stage in companies—and plays a critical role in their growth and the never-ending and critical digital transformation, new research...
Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your...
New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive...
When it comes to your luxury business, the stakes are high. Every sale counts. You need to ensure that your PR strategy is well-thought-out and effective in order to ensure success for your company. A successful PR strategy will help you promote your business, build...
On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand...