New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive...
When it comes to your luxury business, the stakes are high. Every sale counts. You need to ensure that your PR strategy is well-thought-out and effective in order to ensure success for your company. A successful PR strategy will help you promote your business, build...
On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand...
Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow...
Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase...
The vast majority of U.S. employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now...
In today's digital age, having robust strategies for promoting your online business is essential if you want to succeed. Why? Because the only way to sell your products or services online is if you've established a strong web presence. It is key to building brand...
New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the...
Intelligent automation (IA) is applying digital technology to streamline business processes. It can automate repetitive tasks, eliminate human error, and speed decision-making. More specifically, IA is the application of advanced technologies, including artificial...
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the...
Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to...
Recent research shows that organic search is the dominant digital channel, accounting for 53.3 percent of web traffic—and about half (49 percent) of marketers also say that it drives the highest ROI. This makes it crucial for small businesses to invest in a good SEO...