Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...
Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the...
New research from customer engagement solutions provider Waterfield Tech exploring the trends, challenges, aspirations and expectations around customer experience reveals that the broad adoption of conversational AI for CX has been crucially delayed—despite AI’s...
The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...
As consumer expectations continue to skyrocket, so too does their need for digital shopping speed—nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose...
The economic forecast around the world is not very bright right now, and this puts brands and businesses in a vulnerable position—and new research from global integrated PR agency MikeWorldWide (MWW) affirms that, just as it was during the COVID crisis, effective...
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...
New research from the CMO Council finds that as retailers and consumer products companies scramble to meet customer demand for fast home delivery of products—citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high...
Data is a big part of modern business success. It's used to create reports, predict earnings, and factors into every decision that drives a company's growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create...
Even with AI-powered tech functionality and piles of readily available data, marketers continue to struggle with personalization initiatives. New research from customer engagement platform MoEngage takes a deep dive into the obstacles and shortfalls, with input from...
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...
The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly...