New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve been...
Newly released research from British metaverse tech firm Improbable finds that metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers—but such conversations also...
Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post,...
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer...
What does it take to make a successful business? Well, there are a number of things. You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. Reputation...
New research from data-driven customer experience management (CXM) firm Merkle explores what's behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by...
Employees face different types of workplace conflicts due to opposing ideas, personalities, beliefs, and disagreements. Disputes in the workplace are natural, as employees have different backgrounds and perspectives. The reason behind conflicts can be due to employees...
A new research report from business analytics firm SAS stresses that urgent action is needed to tackle an artificial intelligence skills crisis that is already stifling US productivity and innovation. The firm’s latest report, How to Solve the Data Science Skills...
Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the...
Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost...
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most...