Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...
New research from conversation intelligence firm CallMiner identifies how organizations today are collecting and acting on customer data to effectively overcome challenges, maximize opportunities and drive better experiences. The inaugural CallMiner CX Landscape...
The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the...
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal...
Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....
New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the...
Whether you’re looking to increase brand awareness, generate leads, or drive sales, your content marketing strategy should be designed to achieve your desired outcome. However, to market your content effectively in this day and age, you need the assistance of various...
There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business...
Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers. With 67 percent of B2B...
Climate tech startups raised $53.7 billion in 2021, with nearly half ($22 billion) going to the transport sector, for technologies like lithium-ion batteries or electric aviation. Today, climate tech is a subset of “cleantech” and it encompasses technologies and...
Fall is approaching, which means it’s time for the annual proliferation of “pumpkin spice [insert your product name here].” If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer: hopefully never. According to the Cultural...