New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s...
The internet runs on content. Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content...
Public relations is a fast-paced industry. If you work in this field, you're likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That's why a PR...
As a manager, one of the hardest tasks is giving constructive criticism to your staff. It is not easy, but this is not a task that can be avoided; otherwise, employees will not learn, which could hold the business back from success. It would be best if you learned how...
After two years of navigating the pandemic and strained global supply chains, retailers and brands face another uphill battle this holiday season, according to new research from e-commerce solutions firm Radial. The firm’s new insights study finds consumer spending...
It's no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging. Many people think that SEO is all about cramming as many keywords into your...
New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...
New future-facing research delving into the hearts and minds of global marketing and media leadership from strategic advisory firm MediaLink uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead. The report’s findings...
What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...
How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health...
While many may believe the phrase "any publicity is good publicity," the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn't hold firm when your...
Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The firm’s new Advertising in the Age of Misinformation report on consumer perception explores the...