New research from commercial insurtech Embroker surveyed over 500 VC-backed startup founders to explore if and how their perceptions around risk are shifting due to the overturning of Roe v. Wade, as an addendum to its Startup Risk Index 2022 report. Here are some the...
Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have...
Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people...
We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new...
Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. Data reliability firm Monte Carlo recently announced the initial results of its 2022 data quality survey, which found that...
As a business owner, you know how important public relations is to your company. You want more sales, and to achieve that you need more customers. You can't find them unless you reach out and present your company in the best possible light. Here's where public...
Nearly two thirds of senior decision makers feel their organization is underprepared to meet their environmental, social, and governance goals and regulatory reporting mandates, according to a new global survey released by Workiva. Further, 72 percent don’t have...
Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these...
These days, almost every business has a website. Even that little knitting shop on the corner of your street has finally got around to building one. While everyone knows how important they are to the success of a business, you might wonder why. Whether you sell...
A new report from search-powered solutions firm Elastic reveals insights into the ecommerce shopping experience, illustrating how online retailers can turn searches into sales by providing shoppers with personalized product recommendations quickly and at scale. The...
Using PR strategies to make business better for a client may be one of the best parts of your job. However, it can be overwhelming depending on what kind of business the client runs and in which industry they operate. Keep reading for suggestions on how to enhance...
Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands...