Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future...
When companies have a disposable team of employees that changes frequently, it shows in more ways than one. Unfortunately, some business owners are under the wrong impression that fostering a good team, full of dedicated employees that are happy to work for them, is...
Many businesses around the world fear an oncoming recession as central banks ramp up interest rates in a bid to curb inflation. But as they look to protect themselves from the worst effects of a potential recession, it’s clear that many haven’t learned from the past...
Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have...
Real estate agents should educate themselves on the significance of marketing the houses they sell. Even though navigating through the housing market is a challenge, there are some tricks that boost your sales. While some experts predict the ebbs and flow of the...
Brand loyalty is getting tougher—new research from customer engagement firm Verint affirms that consumers want in-the-moment responses and effortless resolution when engaging with brands and deem these essential elements of a good customer experience— and the success...
Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl. For a PR staffer being assigned to one of those accounts, it...
A new research report from full-service research solutions firm Arizent finds that employers will need to hone in on their workplace policies, boost compensation and benefits and listen to employees’ needs if they hope to successfully navigate the Great Resignation...
Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry...
The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...
What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media...