Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things...
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in...
Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
Is AI the future of content marketing? It's a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is "yes." But what does this mean for real-life human writers? What areas can't AI perform...
New research from digital transformation acceleration firm DeepSee.ai reveals that the corporate race toward digital transformation and data automation remains a top priority for business leaders, even as existing and emerging toolsets fail to drive actual outcomes....
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...
Today's shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in...
There’s nothing like working hard on a content marketing campaign only to be rewarded with a low return on investment (ROI). From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s...
When an employee files a lawsuit against your company, you’ll need to act quickly and wisely to manage your company’s reputation. It doesn’t take much for an organization’s reputation to suffer during a legal dispute, no matter how the courts rule. Ideally, employees...
A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. It also revealed that PR budgets either increased (45...