Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
New research from marketing tech firm Zeta Global finds that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities and are seeking a more robust CDP that spans data aggregation and management, as...
Many things factor into a business's overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business's public face and reputation. Without that, your products and services...
According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging. And nearly all (87 percent) believed 2022 would be at least as...
The service pages of your company’s website will outline what you do, how you do it, and why you’re so great at it. And it’s important that these service pages are clear in explaining this—after all, this will typically be the place where a website visitor determines...
With tight labor markets and more employees seeing to work from home, employers want to oblige their employees by offering flexible and remote work arrangements. Almost daily, there are articles, some accompanied with data, which seek to provide firms the “sweet spot”...
Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them....
Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. But they are at odds on whether the increasing sophistication and volume of data helps or hinders...
Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is...
Now that the pandemic has hopefully passed and we're all feeling a little more optimistic about the future, it's time to look at post-pandemic brand communication and what has changed in the way brands communicate with customers. Consumers expect companies to respond...
Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...