A new research report series from independent mobile growth platform Digital Turbine and real-time competitive intelligence firm Apptopia highlights UA strategies of mobile apps delivering above average app install volume relative to the prior quarter's brand funnel...
Artificial Intelligence is a common buzzword in use these days across almost all industries. There are ongoing conversations about how AI can revolutionize sectors such as the automotive, healthcare, and manufacturing, name them. Everyone participating in these side...
As most business environments continue evolving, companies in the cybersecurity industry need to continue adapting to any potential threats that are posed by cyberattacks. Plenty of businesses have become increasingly vulnerable to a number of cyberattacks which have...
New research from product-to-consumer (P2C) software firm Productsup reveals that knowing more information about products is one of the top factors that would entice consumers (35 percent) to shop with a different brand or retailer—highlighting how companies can meet...
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
New research from marketing tech firm Zeta Global finds that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities and are seeking a more robust CDP that spans data aggregation and management, as...
Many things factor into a business's overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business's public face and reputation. Without that, your products and services...
According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging. And nearly all (87 percent) believed 2022 would be at least as...
The service pages of your company’s website will outline what you do, how you do it, and why you’re so great at it. And it’s important that these service pages are clear in explaining this—after all, this will typically be the place where a website visitor determines...
With tight labor markets and more employees seeing to work from home, employers want to oblige their employees by offering flexible and remote work arrangements. Almost daily, there are articles, some accompanied with data, which seek to provide firms the “sweet spot”...
Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them....
Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. But they are at odds on whether the increasing sophistication and volume of data helps or hinders...