When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....
Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....
New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.” The firm’s latest...
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
While three-quarters (77 percent) of respondents in a new business survey say they work in an environment where it is safe to fail in the name of innovation, 38 percent said their companies are not investing enough in innovation, 35 percent cited the lack of clear...
The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...
Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers' changing media habits, according to new research from Nielsen. The firm’s new 2022 annual marketing report, Era of Alignment, the first global report of its...
The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy...
As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers...
Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage. If you're starting a company, you're probably searching for methods to get a massive head start. You'll need to have...
As the marketing and advertising industry moves away from third-party cookies as measures of consumer behaviors online, many are turning to surveys to understand the consumer journey, but caution is due—a new study from consumer insights platform DISQO reveals that...
You’ve heard about SEO and how it improves site rankings, and ultimately, conversions. But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to...