While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals. The retail industry must work harder and faster to...
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...
When you optimize your business processes, you reduce time and costs. Process optimization standardizes how your staff performs business functions that are repeated. Employees are then free to follow up on more important or less structured work. Here are ten simple...
Twenty-five percent of small businesses consider social media their most successful digital marketing tool in 2022—and though it remains the top choice, this is a notable decrease from 2021's findings where 73 percent of the participants found social media to be their...
Teamwork makes the dream work, right? Collaboration is a way to increase brain power and create something fresh and exciting. In many instances, collaborations take place within the same industry. We have seen this in music, where duets and features have always been...
Customers are the key to success in any industry, which means the quality of your business’s customer relations is of paramount importance. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your...
Virtually all (99 percent) customer service executives recognize benefits to using chat with customers to bolster customer experience and drive revenue and growth for their businesses, according to new research from chat commerce firm Clickatell The firm’s latest Chat...
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...
Public relations is an essential component of any company's branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more...
The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...
New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business...