As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...
Judge Ketanji Brown Jackson has been in the Senate hot seat as she spent several days being grilled about her qualifications and intentions related to her historic nomination to the Supreme Court. While Judge Jackson was in a particularly bright spotlight, answering...
Whatever kind of video you're creating for streaming, you should know that your confidence is important. Demonstrating confidence in the context of a marketing video, a seminar, or even just a video conversation with your coworkers can make the difference between...
New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person...
Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly...
If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your...
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products...
According to the first official data for 2022, NHS waiting lists have hit a new high. The number of patients waiting for non-urgent operations in England has now risen to more than 6.1 million, and health bosses are warning that winter hospital pressures risk becoming...
If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral...
New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed...
When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However,...