Companies are entering a new era of hiring, where a reimagined candidate-first approach can help guide recruiters and hiring managers in 2022—which seems to be particularly true when it comes to company culture; 80 percent said it was important to understand a...
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn’t the case. Some of the best PR professionals are...
The CX crisis is creating a new temperament among consumers when it comes to the digital experience. New research from testing and digital quality firm Applause shows that the vast majority of users will decide to leave a digital service based on only one...
Sales and marketing are key elements to the success of any company, including the tech industry. However, not every company has the budget to execute the same sales and marketing strategies that the big brands and corporations do. Fortunately, there are certain...
Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but...
Before AI's recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. Sure, you would use your professional experience and instinct, and conduct labor-intensive research,...
How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or...
Some government marketers assume that the procurement process is what makes breaking into the public sector market so hard. The truth is, local government decision makers are process ninjas—if they want to buy something, they can figure out a way to buy it. In...
Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics....
Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy...
The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales...
Events of the past year have created numerous obstacles for organizations to navigate, including the shift to remote and hybrid work, the rapid acceleration of digital transformation, and a widening technical skills gap. As companies seek to reinvent themselves,...