New research from global AI training data firm LXT finds that investment in artificial intelligence is strong at mid-to-large US organizations, and that fully 40 percent rate themselves at the three highest levels of AI maturity, having already achieved operational to...
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens." -- Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve the manufacturing process of vehicles and...
Network marketing, also called multi-level marketing businesses, can benefit greatly from social media. In fact, social media is now considered one of the most valuable marketing assets for all brands. This is especially true for entrepreneurs and small business...
Disinformation, or deliberately false or misleading information, has been a burgeoning issue since the advent of the social media era, but as we know, the issue has increasingly worsened over the last few years as political divisiveness has become rampant in American...
As social media matures and multiplies, it's clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media's diverse and...
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55...
Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on...
Sustainability has become a front-seat issue for brands and businesses today, but execs can’t help but wonder: how does it impact the bottom line? New research from NTT reveals that nearly half (44 percent) of companies experience improved profitability as a result of...
The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime. But for many in the Asian community, the murder of the 40-year-old financial services...
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to...
Eye-opening new research from Accenture reveals how the urgent need for global reporting standards on environmental, social and governance (ESG) performance that emerged at COP26 through the International Financial Reporting Standards Foundation (IFRS) is ushering in...
Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how...