When the Michelin Guide launched in 1900, it wasn’t built to cover every restaurant. It only reviewed the ones worth the detour. Here, Richard Stone, founder of technical PR agency Stone Junction, explains what Google’s preferred source feature means for industrial...
When companies talk about productivity problems, the conversation usually focuses on tools, staffing, or processes. But many operational slowdowns come from something less obvious: fragmented communication between teams and systems. Approvals get delayed because...
May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how...
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
Most industries can afford to play the long game with content marketing, posting lifestyle tips, running awareness campaigns, building a following slowly over time. Legal services don't have that luxury. When someone needs a lawyer, they usually need one now. That...
Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
Setting up a legal entity abroad costs anywhere from $15,000 to $40,000 upfront, and that's before factoring in $200,000 or more in annual maintenance. For companies trying to move quickly into new markets, that number alone can kill momentum before a single hire is...
This essay is a follow-up to my article on this website about how to break through the clutter and gain brand recognition for World Cup sponsorships. Sports marketing publicists representing clients that sponsor the World Cup will be faced with a major problem: how to...
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
Email marketing remains one of the most powerful tools for businesses to generate and nurture leads effectively. With billions of people using email daily, it provides a direct and personal way to connect with your target audience. However, simply sending out emails...
AI is changing how people discover, compare, and trust brands. Search is no longer limited to traditional results pages, and brand reputation is no longer shaped only by what audiences see in news coverage, owned channels, or social media. Increasingly, brands are...
Public relations has measured its worth the same way for forty years. Share of voice. Impressions. Coverage volume. Tier-one placements. For most of that time, those metrics mapped reasonably well to how people actually discovered brands — through the media they...