The public relations industry is ever-evolving, and a great PR agent knows how to be organized and active so their business stays competitive. If you are new to the field of PR or could simply use a few tips on how to help your team be successful, here are some things...
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as...
Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant's PR. Here are a few tips to develop a PR plan that...
Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report....
Search engine optimization is perhaps the best digital marketing strategy—It taps you to millions worth of free traffic. Nonetheless, like any other marketing strategy, it's delicate and ever-changing. Not too long ago, website owners could easily make it onto...
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection. This might be particularly true in the digital age when reviews...
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad. Our Media Insights Group monitored Twitter, starting on February 11 until February 14,...
In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an...
Sales are the lifeblood of most businesses. They bring needed funds into a company, which can then be used to further grow the business. To maximize your sales team's effectiveness, you should give them goals to meet each quarter. For instance, you can assign each...
Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals....