Super Bowl Buzz: Which Brand’s Big Budget Ad Earned the Most Attention on Twitter?
By Richard Carufel | February 18, 2022
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad.
Our Media Insights Group monitored Twitter, starting on February 11 until February 14, for mentions of 20 of the brands with advertising spots in the game to see who earned the most buzz. Here’s what they found:
Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter
