Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps,...
PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment....
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...
Public relations is crucial for maintaining a positive image for your company or brand. The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. If you plan for your...
In May 2021, when we surveyed over 3,700 global PR and communications professionals about their media relations practices, we also asked the taboo question: “How much do you make?” And we didn’t stop there—we also asked survey respondents about their satisfaction...
New research from AI content generation and decisioning platform Persado and Coresight Research underscores the growing importance that senior-level executives are placing on AI-enabled marketing technologies to generate engaging creative content, personalize customer...
Your customers are talking about you online whether you like it or not. The question is, what are you going to do about it? Ignoring customer feedback that's being shared on social media and other online channels is a huge mistake. In fact, it can lead to some pretty...
The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases. It is evident that this generation is technologically more savvy than the younger generations...
With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today's audiences have an increased desire to impact the world around them. These shifts point to three key themes covered in a new report from...
2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 billion. Across the board, all the major social networks are more deeply recognizing the value content creators...
Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office....
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...