New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten...
These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers,...
The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media...
Thanks to a number of events and initiatives over the last few years, leadership in business has undergone a seismic shift. New research from Blueprint, an NGO dedicated to enhancing the well-being of men and communities, and the University of British Columbia shows...
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...
Although we’re the most intelligent species on the planet, we’re also surprisingly susceptible to many schemes that target our baser instincts such as greed and fear. When it comes to marketing, there are a lot of dos and don'ts when it comes to using these...
On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. Moderated by Richard Carufel, Editor of Bulldog Reporter, this rousing panel discussion covered a...
PR can be a great way to get the word out about your business if you're a new entrepreneur. The world of business is full of opportunities, and there are plenty of resources, from registered agents to PR consultants to help you get started. But as with anything, it's...
A day in the life of a PR professional may overwhelm anyone. The whirlwind of tasks that a PR pro accomplishes in a day is no joke. There is no shortage of things to do or hats to wear. This is why it’s crucial for PR pros to optimize their productive time. As a PR...
There are many proven benefits of creating a workplace that workers enjoy spending time in. Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. Making work...
Diversity, Equity, and Inclusion (DEI) was the most talked about topic in December 2021, according to new research from the Worldcom Public Relations Group. Retaining talent had the second-highest level of leader attention in Worldcom’s Engagement Monitor, but saw the...
“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...