PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...
Building a strong positive reputation for your brand is done through stellar customer service. There is no such thing as a perfect company. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these...
The public relations industry is ever-evolving, and a great PR agent knows how to be organized and active so their business stays competitive. If you are new to the field of PR or could simply use a few tips on how to help your team be successful, here are some things...
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as...
Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant's PR. Here are a few tips to develop a PR plan that...
Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report....
Search engine optimization is perhaps the best digital marketing strategy—It taps you to millions worth of free traffic. Nonetheless, like any other marketing strategy, it's delicate and ever-changing. Not too long ago, website owners could easily make it onto...
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection. This might be particularly true in the digital age when reviews...
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad. Our Media Insights Group monitored Twitter, starting on February 11 until February 14,...
In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an...