From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...
According to recent research, many consumers have stated that one of the biggest reasons why they don't want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant. Over half...
New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. “The events of the past two years...
If the eyes are the windows to a person's soul, then culture videos are the windows to your company's. To put it a bit less dramatically, company stories can have a significant impact on how people perceive your brand. By giving viewers a rundown of your values while...
Sponsors of the 2021 Summer Olympic Games in Tokyo had to cancel promotional plans because of the Covid-19 outbreak. Sponsors of the 2022 Beijing Winter Olympics did the same—but the cutbacks were not limited to the continuing Covid pandemic. Accusations of human...
Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends...
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as...
If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than...
Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a...
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and...
Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales. Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition,...