Looking back over the last two years of the COVID-19 pandemic, company experiences varied widely across the United States, with 32 percent saying they struggled quite a bit. However, new research from growth consultancy Express Employment Professionals finds that 62...
The reputation of a brand is essential for its survival. The trust and confidence of clients has a direct impact on their success. Brands with a good reputation attract better partners and more consumers. That’s why it becomes a complex issue when things go wrong, and...
Most of us are not heading into 2022 with the same sense of relief and anticipation we felt 12 months ago. Will next year be 2021 redux? Or will we be able to apply some of the lessons learned to devise a better path forward? Marian Salzman—one of the world’s leading...
In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components. It’s essentially a...
Identifying and resolving customer pain points sets you apart from your competitors and shows them you care. By focusing on their pain points, you can establish strong relationships with customers, and boost their customer experience (CX)—something that’s become a...
It is commonplace in your business for departments to come together to work towards a common goal. Two of these groups that frequently collaborate are public relations and human resources. Together, they strengthen your company’s image in your community to bring new...
Blogging has long ceased to be the means of pampering one's ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who...
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people's lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of...
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way...
A shrewd marketer knows that they should explore every possible advertising channel available to promote their business. That doesn’t however mean they can or should utilize all of them. In fact, since the advent and ascent of digital advertising, it’s nearly...
As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. Although loyalty today is primarily driven by companies’ ability to resolve customer issues on...
2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. With the market only expected to grow, it's critical for brands and influencers...