Don't you love it when your inbox is full of emails to open? I certainly do! There is nothing more exciting for a marketer than receiving hundreds of emails from prospects looking for information about your product or service. If this sounds like nirvana to you, then...
You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies...
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then...
The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the...
Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a...
Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to...
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US. This year's...
Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...
A great journalist writes stories, and collects and assembles information from dangerous and extreme locations all over the world. You can sometimes find them on your TV disseminating the state of a particular region. Journalism can be seen as a career for the money...
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
New research from identity verification and authentication company Onfido explores internet users' relationship to digital services and digital identity—and reveals that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust. The...