The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest...
It should come as no surprise that social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70 percent of marketers estimating increased spend on social in 2022, according...
Organizations with a deep-rooted culture of innovation are more likely to experience 15 percent more benefits and fewer obstacles from large or sudden change events. However, more than 40 percent of executives and employees surveyed indicate that their organizations...
The world is changing faster than ever, and the digitally native and globally conscious Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease—they...
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out publicly on social...
Back in the day it was the done thing to join a company after university and stay for life. So many people from the Baby Boomer generation (1940-1960) did just that. A job for life was actually a thing. Then, for the next generation, it was expected that whatever...
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness. A high-quality public relations strategy will make or break the success of...
As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness...
The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...
Successfully meeting deadlines is the cornerstone of any business’s reputation, no matter how big or small the business may be. Deadlines are crucial, particularly in businesses that work with particular time constraints like delivery services, supply chains, and...
Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app...
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...