Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app...
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...
Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a...
Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past. Interactive...
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses...
During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like...
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all...
The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget. As fake news...
It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
New research from vacation rental hospitality firm Evolve makes it clear that travel will return in 2022—but with some important shifts. The firm’s newly released 2022 Travel Trends Forecast finds that while consumers are making travel plans—multiple at a time in many...
Technology and automation have allowed businesses to streamline both their processes and their workforces. Because of this, 21st-Century job seekers may notice a recurring theme as they look for work. Employers are expecting candidates to be specialists in several...
The COVID crisis brought out the best and the worst in brands and businesses. When the global economy buckled under the pressure of the pandemic, companies sought new ways to stabilize and grow. While organizations large and small struggled to weather its effects,...