Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...
With CX playing such a make-or-break role in brand and customer loyalty now, unified customer experience management (Unified-CXM) platform Sprinklr recently unveiled its Industry Benchmarking Reports for Digital Unified-CXM. The research surveyed more than 1,500...
If you operate a business or offer a service to provide to others, making a website is the first step toward raising visibility of your image. After you have designed your website, the next step is getting traffic. Getting your name out into the public eye can be a...
As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from...
Don't you love it when your inbox is full of emails to open? I certainly do! There is nothing more exciting for a marketer than receiving hundreds of emails from prospects looking for information about your product or service. If this sounds like nirvana to you, then...
You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies...
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then...
The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the...
Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a...
Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to...
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US. This year's...
Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...