A great journalist writes stories, and collects and assembles information from dangerous and extreme locations all over the world. You can sometimes find them on your TV disseminating the state of a particular region. Journalism can be seen as a career for the money...
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
New research from identity verification and authentication company Onfido explores internet users' relationship to digital services and digital identity—and reveals that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust. The...
Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately...
New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies' business practices, from both enterprise purchasers and consumers. According to the...
No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...
Where will consumers be spending their money this holiday shopping season? That is indeed the looming question during this uncertain year. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S....
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
Even as COVID rates continue to decline and economic growth has resumed in many parts of the world, more than half (56 percent) of people globally believe the worst of the pandemic is still ahead, new annual research from The Milken Institute and The Harris Poll...
Email marketing is known to be one of the most affordable yet most lucrative marketing methodologies. Whether brands practice it or not, nobody can deny that it can create all of the conditions that will keep their name on top of their audience's mind. Here's why:...
Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. Businesses will always go with the marketing agency that has the best reputation as they are more likely to have a...