New research from association tools and services firm Naylor Association Solutions provides an inside look at how these non-profits are navigating the impact of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of...
Can you imagine your life without mobile apps? At first glance, they may not seem that integral to our lifestyle, but when you think about it, we use them every day. You listen to music, you use GPS, you watch Netflix, you try to measure something on your phone—all...
The COVID crisis halted most business strategy in its tracks, and many leaders are still trying to figure out when and how to get the strategic planning process back on track. According to new research from Gartner, that time is now—and there’s no time to waste....
Great products, competitive pricing, and solid marketing. These are some of the keys to attract people to your online store. However, that alone doesn’t lead to conversions. You need a strong customer experience to engage buyers. The impact of a positive customer...
Most e-commerce business owners focus their external efforts on one practice only, and that is digital marketing. Of course, digital marketing is important—it’s being used by every other e-commerce store out there. In order for your business to stand out and gain the...
“My story is a story,” says Melissa Agnes with a laugh, recalling how she, an entrepreneur since she was 21, got into crisis communications. Thirteen years ago, Melissa had no idea she would one day be an expert in crisis comms—or that it was even a field she could...
Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same....
Small business leaders are just as perplexed (if not more so) by the evolving habits of post-COVID consumers, and although many think they are in sync with their own customers, new research from online marketing leader Constant Contact indicates that the two sides are...
Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No...
You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option....
As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to...
Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead...