Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. However, press...
When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar. This button is a brand new feature that the company introduced for its users, which allows them to see a video feed that pools various content from...
As communicators in the COVID era are aware, marketing professionals are under increasing pressure to prove ROI in order to justify their marketing spend or budget increases for campaigns and initiatives—and according to new research from marketing performance...
Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people. In 2020 alone, PR executives got a taste of crisis management with...
New research from association tools and services firm Naylor Association Solutions provides an inside look at how these non-profits are navigating the impact of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of...
Can you imagine your life without mobile apps? At first glance, they may not seem that integral to our lifestyle, but when you think about it, we use them every day. You listen to music, you use GPS, you watch Netflix, you try to measure something on your phone—all...
The COVID crisis halted most business strategy in its tracks, and many leaders are still trying to figure out when and how to get the strategic planning process back on track. According to new research from Gartner, that time is now—and there’s no time to waste....
Great products, competitive pricing, and solid marketing. These are some of the keys to attract people to your online store. However, that alone doesn’t lead to conversions. You need a strong customer experience to engage buyers. The impact of a positive customer...
Most e-commerce business owners focus their external efforts on one practice only, and that is digital marketing. Of course, digital marketing is important—it’s being used by every other e-commerce store out there. In order for your business to stand out and gain the...
“My story is a story,” says Melissa Agnes with a laugh, recalling how she, an entrepreneur since she was 21, got into crisis communications. Thirteen years ago, Melissa had no idea she would one day be an expert in crisis comms—or that it was even a field she could...
Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same....
Small business leaders are just as perplexed (if not more so) by the evolving habits of post-COVID consumers, and although many think they are in sync with their own customers, new research from online marketing leader Constant Contact indicates that the two sides are...