Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. (LCI)’s first clients were in the entertainment industry. While the...
Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom...
Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At...
The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and...
Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. New research from insights-led customer engagement...
Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there's no denying that most top-ranking websites have strong social signals. This guide...
Social media is one of the most important tools for marketers. Some might even argue that it's the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for...
PR practitioners have always faced challenges. It’s part of what makes working in the industry so rewarding. But according to the responses we received to a survey back in June, there are a few challenges PR pros would really like the solutions to, especially as parts...
While consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism—and marketers must understand and cater to consumers’ current sentiment as they look to align...
One of my favorite aphorisms about journalism is that it’s the first rough draft of history. True enough. Sometimes, though, it proves to be the only history, especially for local news of lesser import. And as for those stories that have follow-ups over time, the term...
You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll...
Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype....