New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid...
Video is a powerful tool for small businesses. However, many brands don't realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase....
Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the...
Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms....
Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has. PR covers many different aspects, but one which...
The pandemic may have brought much of the world to a screeching halt, but did not slow podcasting down—and new research from podcast production and monetization firm Stitcher offers a comprehensive look at who and where these listeners are, behavioral patterns, trends...
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave...
New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake. Data...
Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...
Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without...
Many businesses use social media as their primary marketing channel. Today, it's a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test...
So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...